Our approach: involve all local players
Innovation is relevant only when built together with all, by all and for all. Every day we work to associate all players of our ecosystem as we strive to build greener and smoother mobility that is ideally suited to today’s world.
In Grenoble (France), we are piloting a joint innovation programme to imagine new ways of moving around.
Bus-stop development, making car-sharing and public transport work alongside one another, contactless payment: all examples of projects that have been built together in consultation with local authorities and inhabitants.
On-Demand Services
In New Zealand, Transdev’s Mana Newlands Coaches is running Metlink’s On Demand trial in Tawa and Porirua until the end of 2024.
This is an app based service where customers order rides from small 14-seater buses running without set routes between about 600 flexible, virtual stops depending on demand.
Mana Newlands Managing Director Craig Chin said the extension showed Greater Wellington Regional Council’s commitment to connecting more people with public transport.
“The council saw the need particularly in underserviced areas and this service is filling the gap and linking into the wider bus and rail network at an affordable price,” Mr Chin said.
“This extension will also give us a full 12 months of data from the expansion to central Porirua which can help Metlink inform future transport decisions.
“Overall, this is a great collaboration for Transdev with Metlink, the Council and Via as we’re proud we’re connecting more communities through this service.”
Joint design workshops, hackathons, collaboration with start-ups
We use a number of different methods to jointly build everyday mobility tailored to everyone.
Cooperation with innovative firms, however small, however big:
- As a pioneer of MaaS (Mobility-as-a-Service), we are carrying out an active policy of development and investment in France, the Netherlands and Finland to give passengers the chance to discover a unique and “seamless” mobility experience.
- As partners with the Groupeer company, we are improving the safety of children aboard our school buses by way of a counting system based on a connected bracelet and an app.
- With Wever, we are piloting “smart mobility” and letting passengers share their everyday mobility issues by way of an app.
We have designed living prototypes directly in public areas, such as the “Carrefour de Mobilité” (mobility hub) in Echirolles (2014) or in La Rochelle (France) in 2016.
- We regularly organise “design-thinking” workshops focused on specific issues: school transport, mobility for senior citizens, etc.
Our strength: making innovation the product of in-house culture
Our teams have enormous innovation potential. To nurture it, we have created a project mechanism, open to all the Group’s employees: Innov’Cluster.
The goal is to spur the emergence of innovative ideas, to have these ideas shared, optimised, tested and, for the most relevant ones, validated. With our Innov’Cluster intrapreneurship programme, our employees design, learn and test their ideas with experts and users for several months.
Innov’Box is a collaborative innovation programme aimed at transforming the ideas of our employees into real-life projects. The solutions that emerge are assessed, short-listed, then selected by the networks, and they often prove simple to implement .
